Syneos Health Communications Launches Empathy Engine to Revolutionize Healthcare Communication
Morrisville, NC — [June 26th, 2025] — Syneos Health Communications announces the launch of the Empathy Engine, a proprietary consumer data hub built to transform how healthcare brands connect with their audiences. By blending behavioral science with emotional insight, the Empathy Engine uncovers what drives health decisions—helping brands craft more human, more effective communication.
By analyzing data from over 3,500 individuals across 175 diagnosed conditions—and leveraging 24 proprietary psychological factors backed by the latest behavioral science—the Empathy Engine identifies the emotional drivers and decision-making styles that influence health behaviors.
“The Empathy Engine represents a bold new era in healthcare communication—one that bridges emotional understanding with actionable insights,” said Maria Tender, Head of Strategy at Syneos Health Communications. “It empowers healthcare brands to create tailored, patient-centered strategies that foster trust and meaningful engagement.”
The Empathy Engine’s proprietary data is translated through predictive storytelling, a first-of-its-kind capability that aligns communication strategies with people’s emotional and behavioral needs—before they’re even expressed. This approach enables healthcare marketers to anticipate what matters most, ensuring every message lands with relevance, empathy, and impact.
Key Features of the Empathy Engine
•Behavioral Insights at Scale: Combines data and behavioral science to uncover emotional drivers and decision-making styles, revealing the “why” behind consumers’ health behaviors.
•Actionable Personas: Segments audiences into personas to drive precise and impactful engagement.
•Predictive Storytelling: Leverages proprietary data to anticipate audience mindsets and translate insights into forward-looking strategies.
•Plans for Global Expansion: Plans are in motion to extend the Empathy Engine’s capabilities to international markets, broadening its impact on healthcare communication globally.
The Empathy Engine is part of Syneos Health Communications’ growing portfolio of proprietary platforms designed to decode stakeholder behavior. It complements the Mindset Engine, which delivers insights from more than 15,000 healthcare professionals across 30+ therapeutic areas in seven countries. Together with Spherico’s Population Health Decision-Maker Survey and other proprietary datasets, Syneos Health Communications is building pharma’s first human-centered data ecosystem—a connected intelligence platform that offers an end-to-end view of the people powering healthcare.
“With global deployment underway, it will bring even greater diversity, cultural relevance, and behavioral depth—reinforcing our commitment to inclusive, responsive, and deeply human healthcare communication,” said Tender. “It’s how we deliver healthcare stories that connect, inspire, and drive action.”
About Syneos Health Communications
Syneos Health Communications is a purpose-built portfolio of innovative health-first, health-only agencies spanning advertising, public relations, medical communications, market access, and more. We harness the power of behavioral science, data, and storytelling to deliver integrated strategies that accelerate brand performance and improve lives.
Media Contact:
Elizabeth Stelzer
Vice President Marketing and PR
Syneos Health Communications
Mobile +1 614 315 8769